Allison Dew is an accomplished marketing executive with significant experience in online, integrated cross-discipline global marketing, brand and marketing strategy, customer research and marketing analytics.

Allison is currently the Executive Director of Social Media, Analytics, Community and Customer Research at Dell. She joined Dell in 2008 to build the global customer research function and has been an integral part of Dell's brand and marketing transformation, driving a renewed emphasis on customer understanding, brand & reputation focus and integrated marketing. Building on this customer focus and online background, Allison recently added responsibility for social media and community to her portfolio.

Allison joined Dell from Microsoft, where she held a variety of marketing roles including running MSN marketing, running brand & advertising for Windows and leading community and marketing initiatives on Microsoft.com. Prior to Microsoft, Allison spent seven years working on the advertising agency side, five in a regional shop in Tokyo, Japan and two in an independent shop focused on multi-cultural advertising in New York.

Allison holds an MBA from the Wharton School, an MA in International Studies from the University of Pennsylvania with a concentration in East Asian studies, and a BA in French and Japanese from the University of Pennsylvania. She speaks Japanese and French and has been a passionate advocate for customer-focused, global marketing throughout her career.

Jeannie Diefenderfer is senior vice president of customer care and operations for Verizon's global enterprise unit, a position she has held since December 2010. She leads a 10,000-member organization responsible for delivering a differentiated customer experience to serve the unique requirements of Verizon's enterprise, mid-market, government and wholesale customers around the globe. Her team focuses on operational excellence to ensure customer commitments are met with flawless execution, including service ordering, provisioning, assurance and overall customer care via the company's service and solutions desks.

Scott Swift manages both Customer Information and Consumer Affairs for Hunter Douglas Inc. a worldwide leader in window fashion products. As Vice President, Customer Information, Scott oversees all consumer contact in phone and web environments, customer feedback programs, market trends as well as training and development programs critical to maintaining world-class customer service.

Seth Hall is currently the Vice President of Customer Service for Philadelphia Insurance Companies. Seth has over 15 years of service operations experience primarily focused in the healthcare and property and casualty industries.

Seth's specific areas of expertise focus on process re-engineering, developing service-focused cultures, and continuous improvement type activities – utilizing methodologies such as Six Sigma and Kaizen.

Seth is a results-driven change leader and is passionate about customer service and ensuring the optimal customer experience for all of his customers. He has written many service-related articles and has been asked to present on many topics including building a service culture and service performance optimization.

He has his MBA through University of Pennsylvania's Wharton School of Business. In addition, Seth has completed four Ironman Events, and is a founding member of the March of Dimes "Run for Babies" Campaign.

Seth has two daughters (7 & 1) and resides in Wynnewood, PA with his wife, Stephanie Hall.

Bio Coming Soon

Kathryn joined Coinstar in February 2007 as vice president, customer support. In 2009, she was promoted to her current role and oversees the entire customer support function for the company's Coin and DVD businesses. Prior to Coinstar, Kathryn served in various leadership positions at Bank of America, including senior vice president of its customer service site in Seattle.

As the Vice President of Marketing and Communications for Redbox, Laura is responsible for customer activations, frequency and engagement associated with the $1.5 billion movie and game rental company. Leading national promotions, movie and game merchandising, public relations and social media teams across the Redbox brand, Laura has helped to make Redbox a household name nationwide and one of America's Hottest Brands as recognized by Ad Week.

Elsa I Gutierrez, Assistant Director of the Social Media Unit for Member Services at Kaiser Permanente. She is responsible for all member service interactions on various Social Media Websites. In this capacity Elsa leads the enterprise level strategy and execution team to monitor and respond to member mentions on various social media networks. She serves as a resource for the Kaiser Permanente brand online through unscripted, natural, and transparent communications with the KP members.

Prior to joining Kaiser Permanente in November of 2006, She was the Chief Operating Officer for Rancho Specialty Hospital and contributed to the growth of this company by opening a second long term acute hospital within her tenure. She also held an Operations Manager title for Kaiser Permanente's Member Services Call Center in 1996. She has also held the position of Call Center Manager of the Telesales line of business for Allstate Insurance. She managed Allstate's company-owned call center in Diamond Bar that supported the Telesales business.